Oki Golf Players Card

OKI GOLF
PLAYERS CARD

Branding, Layout, Motion Graphics

Overview

The Oki Golf Players Card is a long standing loyalty rewards program that offers incentives to golfers who play at one of eight courses managed by Oki Golf. Prior to the launch of the 2020 Players Card campaign, I worked with the marketing team to develop the visual language of internal informational materials that would better educate team members of the benefits of the various card offerings.

The product of this collaboration was the creation of a short video detailing the benefits of purchasing a Players Cards. The overall look and feel established during the development of the initial video, in conjunction with the established Oki Golf brand identity, informed the extension of the outward facing promotional materials, which included both print and digital collateral.

My Roles

Branding
Layout
Motion Graphics

Tools Used

InDesign
Photoshop
After Effects

Collaborators

Oki Golf Marketing Team

INFORMATIONAL VIDEO

Produced to explain the differences and benefits of each of the available Players Card tiers.

SOCIAL MEDIA POSTS & STORY

EMAIL DESIGN

PRINT COLLATERAL

The visual look and feel was extended through the development of printed promotional material such as brochures, flyers, and other on course signage.