The Oki Golf Players Card is a long standing loyalty rewards program that offers incentives to golfers who play at one of eight courses managed by Oki Golf. Prior to the launch of the 2020 Players Card campaign, I worked with the marketing team to develop the visual language of internal informational materials that would better educate team members of the benefits of the various card offerings.

The product of this collaboration was the creation of a short video detailing the benefits of purchasing a Players Cards. The overall look and feel established during the development of the initial video, in conjunction with the established Oki Golf brand identity, informed the extension of the outward facing promotional materials, which included both print and digital collateral.